Image by Free-Photos from Pixabay When you decided to start your business, it was likely that you needed to create a business plan. You needed to explain what your business was, what you wanted to achieve, and how you planned to achieve it. It is highly likely that you created an outline of that plan before acting on your strategy. It would be best if you approached your business’s social media in the same way. Enter: The Editorial Calendar.
When it comes to social media management, having the wrong person, or people, leading the charge can cost you customers and money. What happens for many traditional business owners is that one day they discover that not having an online presence is hurting their bottom line. They decide it’s imperative to join every platform (not a very good idea – but a topic for another time) and jump in with both feet without a plan.
Does the tone of your, or your company’s, writing on social media reflect who you are? How about who your customers are? Make sure that what you or your representatives write to connect with your clients isn’t making you look tone deaf.
In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.
Promotions used to be easy. It was all about just talking to people; telling them the valuable assets you had to offer. In today’s world, the way we go about this has changed.