Tag: social media

Close up of a dated desk calendar book, open to an undisclosed month on a wooden surface

Mark Your Calendars! Your “Editorial Calendars” that is.

Starting your business likely meant writing a business plan—defining what you wanted to achieve and how. You should approach your social media strategy the same way.
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Brightly lit home office setup with a monitor, mouse, keyboard, papers strewn around, and laptop open in the background

The Right Person For The Job

To succeed online, match your business needs to a social media manager’s expertise, communicate clearly, and stay adaptable in a changing landscape.
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Woman speaking into a megaphone while two men hold their ears, all standing in a grassy field with trees in the background

Tone Deaf?

Ensure your social media tone aligns with your brand and audience so your messaging doesn’t sound tone-deaf to clients.
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Rainbow watercolor behind a hand drawn lightbulb, next to various social media icons surrounded by the words "online marketing"

New to Online Marketing? Here’s What You Need to Know – Part 2

Knowing your business basics—what you sell and to whom—is the foundation for effective marketing, especially online.
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Google search page on a Samsung tablet resting on a wood surface next to a pen, smartphone, and coffee cup on saucer

New to Online Marketing? Here’s What You Need to Know – Part 1

Promotions used to be simple—just telling people about your value—but today, how we market our offerings has fundamentally changed.
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