Mark Your Calendars! Your “Editorial Calendars” that is.

Image by Free-Photos from Pixabay When you decided to start your business, it was likely that you needed to create a business plan. You needed to explain what your business was, what you wanted to achieve, and how you planned to achieve it. It is highly likely that you created an outline of that plan before acting on your strategy. It would be best if you approached your business’s social media in the same way. Enter: The Editorial Calendar.

The Right Person For The Job

Hire the Right Social Media Manager

When it comes to social media management, having the wrong person, or people, leading the charge can cost you customers and money. What happens for many traditional business owners is that one day they discover that not having an online presence is hurting their bottom line. They decide it’s imperative to join every platform (not a very good idea – but a topic for another time) and jump in with both feet without a plan.

Tone Deaf?

Tone Deaf?

Does the tone of your, or your company’s, writing on social media reflect who you are? How about who your customers are? Make sure that what you or your representatives write to connect with your clients isn’t making you look tone deaf. 

New to Online Marketing? Here’s What You Need to Know – Part 2

In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.