I frequently hear from professionals with business websites that they just aren’t seeing the value from it. When I ask them why they feel this way the response typically is because they don’t feel they are getting enough traffic to the site or conversions to leads. These comments come from professionals across a variety of industries. The belief they have is that a website is similar to a sign on a building. It’s reminiscent of one of the most memorable lines from the 1989 movie Field of Dreams, “If you build it, he will come.”
Since the dawn of the internet era, people have been developing websites to share information and build an online presence. Over time, ideas have changed about why a business needs a website and how a business should go about having one developed. We’re about to debunk four myths surrounding the web development market. Read on!