I think it’s safe to say that many, if not most, people in the USA, let alone the rest of the world feel a bit like the rug has been pulled from beneath our collective feet. I’ve also seen a lot of people comment that this year has felt much like the movie Jumanji; we’re leveling up to some new, terrible reality with each passing month. (Full Disclosure: I’ve never seen Jumanji, but I probably should watch it if I’m going to reference it in a post, no?) Business owners and employees alike are on tenterhooks as we watch events around the globe and at home. This is leaving many of us at a loss for words and ideas. I’m a big fan of meditation. In today’s post, I’m going to ask three questions to get your creative juices flowing when it comes to your business in this precarious time similar to what you’d contemplate during a meditation session. How is your business doing right now? Honestly, how is your business doing? Great? Alright, but could it be better? Not dead yet? Are you ready to call the coroner? Thankfully, running a business is not like “Fight Club.” What happens at your business should not stay within the confines of your office. Your customers want to know what’s happening, what you’re doing, and likely, what they can do to help. In the last few months in the Madison, Wisconsin, area, I’ve witnessed some tremendous steps taken by patrons of various […]
Image by Free-Photos from Pixabay When you decided to start your business, it was likely that you needed to create a business plan. You needed to explain what your business was, what you wanted to achieve, and how you planned to achieve it. It is highly likely that you created an outline of that plan before acting on your strategy. It would be best if you approached your business’s social media in the same way. Enter: The Editorial Calendar.
I frequently hear from professionals with business websites that they just aren’t seeing the value from it. When I ask them why they feel this way the response typically is because they don’t feel they are getting enough traffic to the site or conversions to leads. These comments come from professionals across a variety of industries. The belief they have is that a website is similar to a sign on a building. It’s reminiscent of one of the most memorable lines from the 1989 movie Field of Dreams, “If you build it, he will come.”
It was my husband’s birthday, and I wanted to send him flowers. I tried to send him flowers from a local florist whose designs we both liked and who does high-quality work. I punched in their website address and got “This site is not active.” A search brought up a link to their Facebook page where I dutifully shot off a message of “Are you aware that your website is down?” Their response? “Yes, we know. We are now solely focused on weddings and operate through Facebook.” Well, guess I wasn’t ordering flowers through them. Sadly, this isn’t the first AWOL website I’ve come across, nor is it the first website that I intuitively thought would be available only to find that the business owners use just Facebook. Even worse, some have no website at all, only mentions in Yelp or Google, leaving it to the public to tell their story.
I see you there, procrastinating by scrolling through social media when you should be writing your company’s business blog post. I get it because I’ve been there; sometimes sitting down to write a blog post is like standing before a climbing wall when you haven’t done more than a casual stroll around the block in recent memory. So, not only do you have to write something, but you’re probably not even sure what exactly you should write about. I’m here to help.
When it comes to social media management, having the wrong person, or people, leading the charge can cost you customers and money. What happens for many traditional business owners is that one day they discover that not having an online presence is hurting their bottom line. They decide it’s imperative to join every platform (not a very good idea – but a topic for another time) and jump in with both feet without a plan.
Does the tone of your, or your company’s, writing on social media reflect who you are? How about who your customers are? Make sure that what you or your representatives write to connect with your clients isn’t making you look tone deaf.
In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.
Promotions used to be easy. It was all about just talking to people; telling them the valuable assets you had to offer. In today’s world, the way we go about this has changed.
My introduction to social media started over 20 years ago in college with the campus intranet. From there, it was quickly followed by an account at the relatively local Iowa Student Computer Association’s (ISCA) bulletin board service (BBS) – think “early Reddit”. Users of the ISCABBS could follow topics of numerous variety as well as hold private conversations. Discussing ideas, big and small, was the norm, but admittedly, it was also how one could find a lot of dates. Little did we know, however, that what started as an easy (and fun) way to pass some time would lead to the Internet of Now – where your Personal Identifiable Information (PII) is being bought and sold by, and to, the highest bidders.