COVID, Chaos, and Coming Back Strong

I think it’s safe to say that many, if not most, people in the USA, let alone the rest of the world feel a bit like the rug has been pulled from beneath our collective feet. I’ve also seen a lot of people comment that this year has felt much like the movie Jumanji; we’re leveling up to some new, terrible reality with each passing month. (Full Disclosure: I’ve never seen Jumanji, but I probably should watch it if I’m going to reference it in a post, no?) Business owners and employees alike are on tenterhooks as we watch events around the globe and at home. This is leaving many of us at a loss for words and ideas. I’m a big fan of meditation. In today’s post, I’m going to ask three questions to get your creative juices flowing when it comes to your business in this precarious time similar to what you’d contemplate during a meditation session. How is your business doing right now? Honestly, how is your business doing? Great? Alright, but could it be better? Not dead yet? Are you ready to call the coroner? Thankfully, running a business is not like “Fight Club.” What happens at your business should not stay within the confines of your office. Your customers want to know what’s happening, what you’re doing, and likely, what they can do to help. In the last few months in the Madison, Wisconsin, area, I’ve witnessed some tremendous steps taken by patrons of various […]

Mark Your Calendars! Your “Editorial Calendars” that is.

Image by Free-Photos from Pixabay When you decided to start your business, it was likely that you needed to create a business plan. You needed to explain what your business was, what you wanted to achieve, and how you planned to achieve it. It is highly likely that you created an outline of that plan before acting on your strategy. It would be best if you approached your business’s social media in the same way. Enter: The Editorial Calendar.

If You Build It…Your Website Is Not Like Field of Dreams

If you build it...

I frequently hear from professionals with business websites that they just aren’t seeing the value from it. When I ask them why they feel this way the response typically is because they don’t feel they are getting enough traffic to the site or conversions to leads. These comments come from professionals across a variety of industries. The belief they have is that a website is similar to a sign on a building. It’s reminiscent of one of the most memorable lines from the 1989 movie Field of Dreams, “If you build it, he will come.”

New to Online Marketing? Here’s What You Need to Know – Part 2

In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.