I frequently hear from professionals with business websites that they just aren’t seeing the value from it. When I ask them why they feel this way the response typically is because they don’t feel they are getting enough traffic to the site or conversions to leads. These comments come from professionals across a variety of industries. The belief they have is that a website is similar to a sign on a building. It’s reminiscent of one of the most memorable lines from the 1989 movie Field of Dreams, “If you build it, he will come.”
Since the dawn of the internet era, people have been developing websites to share information and build an online presence. Over time, ideas have changed about why a business needs a website and how a business should go about having one developed. We’re about to debunk four myths surrounding the web development market. Read on!
In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.
Promotions used to be easy. It was all about just talking to people; telling them the valuable assets you had to offer. In today’s world, the way we go about this has changed.
Your website is the hub of your business making it the most important part of your marketing strategy. Today, when someone seeks a product or service, they have opinions in a matter of minutes.