Developed: April 2017
The Appleton Barber Supply Preferred Customer eBlasts are sent to current and past customers of the Appleton Barber Supply e-commerce website and those who opt-in to receive the mailings. Each weekly eblast includes a special that is only offered through the mailings. The mailing list for this publication holds an open rate 1.6% above beauty and personal care industry average and a click rate 0.4% above industry average as of Spring 2018. JCD Promotions manages graphic design, content and the mailing list for this project.