Goldilocks and The Search for the Just Right Website

Woman holding a teddy bear up in a field.

It was my husband’s birthday, and I wanted to send him flowers. I tried to send him flowers from a local florist whose designs we both liked and who does high-quality work. I punched in their website address and got “This site is not active.” A search brought up a link to their Facebook page where I dutifully shot off a message of “Are you aware that your website is down?” Their response? “Yes, we know. We are now solely focused on weddings and operate through Facebook.” Well, guess I wasn’t ordering flowers through them. Sadly, this isn’t the first AWOL website I’ve come across, nor is it the first website that I intuitively thought would be available only to find that the business owners use just Facebook.  Even worse, some have no website at all, only mentions in Yelp or Google, leaving it to the public to tell their story.